Friday, May 30, 2008

EDM08--Search in the Mobile Era--Eleven Days to Go!

European Directory Marketplace 2008 (EDM08) Conference—Search in the Mobile Era

June 9th, 2008
BAFTA (www.bafta.org/195-piccadilly)
195 Piccadilly
London, England

Program Update—discount still available—register now before the discount expires!
Draft Agenda and Invited Speakers:

A. Introductory Remarks

Mr. Stuart Whitaker, Whitaker Associates

The premise of this new program, “Search in the Mobile Era,” is that mobile search services being delivered today and tomorrow are orders of magnitude more powerful than services being delivered yesterday, and that this increased power will have a revolutionary impact on consumer expectations and market success. We are in the midst of a change that has been underway for some time, and that has no sign of stopping.

B. Keynote

Mr. Mike Short, Vice President of R&D, O2

C. Advertising

- Mr. Russell Buckley, Managing Director, Europe, AdMob
- Ms. Helen Keegan, Managing Director, BeepMarketing
- Mr. James Levey, Director Product Marketing, Digital Advertising Unit, Amdocs
- Dr. Klaus Harisch, CEO, GoYellow Media

While advertising isn’t the only revenue model for information services, advertising is exploding online in both fixed and mobile markets. Some organizations have a long history with advertising, some are transitioning to advertising, and some are so new that they have no practically no revenue model history at all.

D. Content

- Mr. Tommy Ahlers, CEO, Founder, Member of the Board, Zyb
- Mr. Steve Ives, CEO, Taptu
- Mr. Andrew J. Scott, Founder / CEO, Rummble
- Ms. Annie Mullins, Global Head of Content Standards, Vodafone

More content is being demanded—and delivered—than ever before. Not just phone numbers, but whether the desired party is busy; not just the address, but directions, hours of operation, reservations, what’s in stock. Also—information never delivered before, such as user reviews, user-controlled content such as mobile phone numbers, and last but not least—adult content.

E. An Operator's Perspective

- Mr. Carl Taylor, Director of Applications & Services, Hutchison Whampoa Europe

Carriers are a critical piece of the delivery channel. Carriers are looking for ways to increase their ARPU and are reluctant to give up control of their networks lest they become simple communication pipes. This unique session will provide a second carrier's perspective on the issues and opportunities.

F. Technology: Deployment of Capabilities Delivering New Revenues and Services

- Mr. Simon Grice, Founder, Ideas.org
- Mr. Christian Hugonnet, CEO, NovaSys
- Mr. Jussi-Pekka Partanen, Head of Search, Nokia

This is, fundamentally, a technologically enabled industry, and the industry is scrambling to incorporate current and anticipated capabilities as fast as they are created. Some of the key technologies having dramatic impact on this space are being incorporated in handsets and associated infrastructure, voice recognition, search capabilities, 3/4 G, location based services, VoIP, video. This session will look at technologies having some of the greatest impact on the industry.

G. Innovation Showcase: Investors & Demonstration

Innovation is driving the changes that are occurring in this marketplace, and no firm can prevent the changes from occurring. Opportunities exist for firms who recognize opportunities to create new products and services that deliver value. While incumbents have incentives to preserve their status quo, most incumbents recognize that in order to survive in the long run, they need to invest in innovation and new product development. Investors are in the business of investing in products and services that have the potential to capture significant portions of current markets and to create new markets. This session will have veteran investors share their perspectives on today’s market and their thoughts about opportunities that they may be interested in. These sessions will see presentations by firms that have been selected for their promising products and services. Finally, the investors will have an opportunity to comment on the products and services that have been presented.

- Mr. Mike Reid, Director, 3i
- Mr. Dermot Berkery, Delta Partners
- Mr. Raj Raithatha, Chief Executive, Connectivity (Invited)
- Mr. Steve Schlenker, Managing Partner and Chief Investment Officer, DN Capital

H. Reception

----End Agenda----

EDM08 Information:

Homepage: www.EuropeanDirectoryMarketplace.com

Registration: https://www.Whitaker.com/secure/registrationEDM08.htm

Sponsorship Information: http://www.Whitaker.com/conferences/EDM08/opportunities.htm
European Directory Marketplace (EDM) / June 9th / +44 (020) 3239 6934

Market Location www.marketlocation.com/
Inmobile.Org www.inmobile.org
Information Services Monthly www.ISMonthly.com
Loogic http://loogic.com/ Mashable http://mashable.com/
Vator www.Vator.tv

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